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BUSINESS HB by O.C. Ferrell / Geoffrey Hirt

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BUSINESS HB by O.C. Ferrell / Geoffrey Hirt
BUSINESS HB
BUSINESS
  • Hardback book by O.C. Ferrell and Geoffrey Hirt
  • Over 830 pages
  • Copyright © 1989 by Houghton Mifflin Company

Summary of Contents includes:

" Part I Contemporary Business

Chapter 1 Introduction to the Business World

Chapter 2 The American Economy

Chapter 3 Ethics and Social Responsibility

Chapter 4 Forms of Business Organization

Chapter 5 Small Business and Franchising

Part II Management

Chapter 6 Management Principles

Chapter 7 The Role of Organizations

Chapter 8 Human Relations

Chapter 9 Human Resources Management

Chapter 10 Labor Unions and Labor Management

Chapter 11 Production and Operations Management

Part III Marketing

Chapter 12 Marketing Principles

Chapter 13 Product and Price

Chapter 14 Distribution

Chapter 15 Promotion

Part IV Financial Management

Chapter 16 Money and the Financial System

Chapter 17 Accounting and Financial Statements

Chapter 18 Short-Term Finance: Working Capital Management

Chapter 19 Long-Term Finance: Stocks, Bonds, and Securities Markets

Chapter 20 Risk Management and Insurance

Part IV Special Topics

Chapter 21 Computers and Information Systems

Chapter 22 International Business

Chapter 23 The Legal Environment of Business "

This book is in very nice used condition with minor edgewear to the cover.
No torn or ripped pages.
There are some pages with underlining, stars and other notations written on several pages.

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